https://www.haleymckay.com/about daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/2371034e-1052-42f5-8546-58bb659c8b1c/About+me+photo.JPG https://www.haleymckay.com/raft-1 daily 0.75 2026-06-10 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9089c63f-7c2c-4cce-affd-bd6d1800b13d/Group+155.png Raft https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657049050037-GCWPIZKUK08EHWF7Q7FC/Group%2B156.jpg Raft https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/6b2d6ba3-f18c-43ab-b037-858f3e5d01b4/image+26.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/842bb918-fa8c-4a68-84e4-995f729c06d0/image+32.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/318e195b-51a3-4d34-ad53-7a8846c9dc6f/calculator+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a1576dc8-2569-443b-86e7-aa3dfc8eb557/self-confidence+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/92e5ed93-33a5-4042-a6aa-f0b20813b094/confused+%281%29+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/d0eb0d63-416a-4d2e-8747-604a42a14561/Springboard+Capstone+Projects+%285%29.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c3ab1837-3d23-43d7-a692-2b4999e0c01e/Springboard+Capstone+Projects+%282%29.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/57a4b315-9224-446b-8306-246561d3fc1c/Springboard+Capstone+Projects+%284%29.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/53945c3f-7a54-45fb-a680-f5d41b58ae75/Springboard+Capstone+Projects+%283%29.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/5dde1c01-06f0-4eb3-a50d-3548442757ee/image+24.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/e8a6470c-f8b4-4edf-8e48-30b1b3d62af1/image+24.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/b11f7a89-4c9c-44cc-b85a-50eefe418faa/image+24.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a4b83448-4b62-4dc4-a59f-b2a12d8bb2b6/Group+10256.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/270a783f-89e0-4deb-9237-5c8b59034c85/image+25.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1b1eb315-3677-445a-ac3b-c1da0fd6232f/Group+143.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/73cef5af-d626-45d8-8606-bc4ddd5e9aac/image+21+%281%29.png Raft - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9280a014-223f-4d1c-897d-dd40388a4779/image+22.png Raft - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/2f26c002-b230-40df-a66a-1e11304eb139/image+18.png Raft What Changed? Divided buttons into two individual tasks. Added list of specialties that tied back to intake survey. Added a "Top Match" indicator. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c8d2738e-04ba-4584-990c-41966efdd8f9/image+19.png Raft How Did It Help? Encouraged users to book right away. Fewer knowledge gaps. More confident users. Less confusion about how to book. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9cb288cb-3429-49aa-bc61-19bb58152d53/image+29.png Raft What Changed? Instead of having the payment step of booking an appointment in one flow, I divided the prototype into two different payment flows (insurance vs. out-of-pocket). Adjusted copy to match the appropriate flow. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c9a9f392-dfd2-4242-b0c4-41ea235cdbe7/image+28.png Raft How Did It Help? No more hang-ups with payments during the “booking an appointment” flow. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/de1313c7-13e8-49e3-9359-24f0e2d93eda/image+30.png Raft What Changed? Removed the account creation requirement. Added the option to "proceed as a guest" when asked for a password. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a277c231-33e6-4ce6-9914-742ecdaeb32f/image+31.png Raft How Did It Help? It didn't! — Lost trust and a sense of security in the app without the account creation step I would leave this out of future iterations. https://www.haleymckay.com/home daily 1.0 2026-06-09 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/8c8e506b-f834-4e6e-a060-8c62b3317e48/Cover_button_research.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/735b7c86-e11e-4fff-951c-b43b010dc162/Cover_button_fitness.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/d4a744fb-d657-4601-8eea-b577a198f9e2/Cover_button_centers.png https://www.haleymckay.com/momentum-social-fitness daily 0.75 2026-06-09 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/e88a9d95-45f4-4496-8cfb-f9cc5ddd1cb0/Momentum+Hero.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/64987271-4904-4c43-a82a-c3fd4db777e0/challenge%40600x.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1cfe0ffd-cf2c-4efa-9926-b446ed93bb27/Group+10224+%282%29.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a1c871c0-5778-4af7-845a-fdf6a2dbdf25/solution_1%40600x.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/39d3c708-85d7-4cf4-b9e3-1d7aeb9388be/Momentum+Solution+2.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a53bddf4-b0a5-439f-b4a2-ae42cc731793/Momentum+Solution+3.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/698b4ca9-a0ad-4e43-862d-8141be8926de/Momentum+Solution+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/5fdd7264-15ca-4a41-8a9d-900c89550a23/process_1%40600x.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/6535556c-7186-46a1-8487-be731ec93d7c/Momentum+Challenge+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/2f0bb963-efc0-45b4-88ee-1cbb1397acbf/Momentum+Challenge+2.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9fe5c248-7828-46ba-9e15-58b0ea03e5ea/Momentum+Feature+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/81d54fdb-c81d-4659-abd3-7586d266db75/Momentum+Feature+-+2.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/5b0d1c66-90ca-413b-9446-2c1ba22ce4c1/outcomes_1%40600x.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/73064445-7d1d-4b84-afc9-77a70165a5e7/Momentum+outcome+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/44cb10f0-57af-4de6-861b-dc2e3846f5e5/Momentum+outcome+2.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/619513dc-c599-49d7-8382-d4577368a69d/looking+back_1%40600x.png