https://www.haleymckay.com/visitry daily 0.75 2022-08-31 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657064404707-Z27YZWRCJHC99O1OUOIF/FEATURE+PHOTO+%282%29.png Visitry https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657064418931-RF5HU9H5OWHSD2AV9DK7/FEATURE+PHOTO+%283%29.png Visitry https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657064602199-SW790KCDAA89334E3I7D/FEATURE+PHOTO+%284%29.png Visitry https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/181c697e-e56c-4c87-9207-1c3b3c6bc6ee/image+164.png Visitry https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/2d315bba-a40f-47ad-bf01-0f3cab5f3000/image+163.png Visitry https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/35c8714f-cab4-4aa7-b58a-ff00b502eacd/Visitry-logo-secondary-color+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/207d2247-7879-420f-acbb-2fa948531c97/image+179.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/cb592591-84fa-4aa4-b3de-d7aab5c8152f/pexels-yan-krukov-4458411.jpg Visitry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/fca07f5a-dd82-4bbe-8562-138d282fd068/image+162+%281%29.png Visitry - Make it stand out Finalized sketch and wireframes for solution idea. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/ac4e4ed2-4a11-44f7-9acf-dc98fe6c0882/Screen+Shot+2022-06-10+at+9.11+1.png Visitry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/b7fd4ecf-f9fe-4138-9860-d963447b92a9/image+178.png Visitry What Didn’t Work? Finding the documents that needed attention was difficult. The “Document Overview” page was confusing to users. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/b6b9ab99-25b0-4330-a0fb-3b58b97c213b/image+166.png Visitry How Did We Fix It? Use a bright color to highlight “action needed” items. Emphasized navigation options on “Document Overview” with colors and icons. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/ee8242b4-cbae-4503-b6be-cb21f606278d/image+167.png Visitry What Didn’t Work? Users wanted to be able to upload documents from their phones. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/d8e277b6-e085-44e6-be02-b22e75e2a0d0/image+168.png Visitry How Did We Fix It? Added a QR code for users to easily go to the camera on their mobile device, but kept the web portal platform to produce a solution within the client’s contraints. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/0d431721-471c-4b14-8e0f-781b0d5c4a7b/image+169.png Visitry What Didn’t Work? Not all disciplines represented in Profile Information. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/524a9be6-7b7b-4108-96aa-e297ef7532b6/image+170.png Visitry How Did We Fix It? Made sure to include all disciplines as options. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/889de71c-7877-4c70-be8f-bcb222f7166d/image+172.png Visitry What Didn’t Work? It was tedious to click several of the same answers on certain forms. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/50b27123-8ece-48d2-a041-4120a3b67d22/image+171.png Visitry How Did We Fix It? Included a “select all” function. https://www.haleymckay.com/home daily 1.0 2022-09-14 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/fcadd264-c0d2-4707-9ad1-fb83efc8da91/IMG_1365.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/d0552ad1-6b5f-465f-877c-de61da3227fd/Raft+Thumbnail+Photo.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/64287e6f-f1bc-4348-94e7-e9dd6736ada0/Momentum+Thumbnail+Photo.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/72c3de3a-7fad-4ef4-9661-91a74aa39b9a/Visitry+Thumbnail+Photo.png https://www.haleymckay.com/savrrecipes daily 0.75 2022-07-08 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/8009b5c8-53d2-490a-965a-b678e8607d8b/Group+10225+%281%29.png Savr Recipes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/48d10e5d-5290-475e-be36-ec24fee36529/Screen+Shot+2022-06-14+at+4.29+1.png Savr Recipes - Make it stand out The app solution with special features to address user concerns. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c298127a-d059-494e-9cc0-992d1a3dc0c4/Screen+Shot+2022-06-14+at+4.34+1.png Savr Recipes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/f5c50dab-4249-4ff0-989d-296d53ab90c2/pexels-cottonbro-3692859.jpg Savr Recipes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/cf9dbf6c-b94e-4557-ae89-cdd279846a29/Screen+Shot+2022-02-21+at+3.39+1.png Savr Recipes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/ad68ed6e-3748-4cd0-ba8d-cb2318640a1a/image+176.png Savr Recipes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/f11b5c93-e3ba-4731-8084-2e70be4b7ac7/image+177.png Savr Recipes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/5333f130-09cc-4112-a8de-b1d877e5272a/Storyboard.png Savr Recipes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/274f0124-534f-4301-80b0-8372858e7a02/Screen+Shot+2022-07-06+at+9.17.05+AM.png Savr Recipes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/df156dd6-9b36-4504-9d38-e9aad15c6463/image+178+%281%29.png Savr Recipes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.haleymckay.com/raft-2 daily 0.75 2022-08-31 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657043406269-TUH4GVQAVUGK0KNWV4VF/Features.png Raft https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657043442894-J95WQOIRKIJFFGIYD03P/Features+%281%29.png Raft https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657043748179-UG2RJFSEH6ZD4QQD7FZQ/Features+%282%29.png Raft https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9089c63f-7c2c-4cce-affd-bd6d1800b13d/Group+155.png Raft https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657049050037-GCWPIZKUK08EHWF7Q7FC/Group%2B156.jpg Raft https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/6b2d6ba3-f18c-43ab-b037-858f3e5d01b4/image+26.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/842bb918-fa8c-4a68-84e4-995f729c06d0/image+32.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/73cef5af-d626-45d8-8606-bc4ddd5e9aac/image+21+%281%29.png Raft - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9280a014-223f-4d1c-897d-dd40388a4779/image+22.png Raft - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/f6d24816-dccd-4351-81eb-3dc80963444e/Springboard+Capstone+Projects.jpg Raft https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/4842ef46-7141-4f68-aa14-1b3101ee0c9d/image+24.png Raft - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/0ab46b1f-7938-416d-8da1-d79892e18098/Group+153.png Raft - Make it stand out To start I wanted to get my ideas on paper with these rough sketches, but I found out it was hard to get worthwhile feedback from this low sketch fidelity. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/5e88d40d-0fc7-40d8-9cc3-0c890bb97934/Group+154.png Raft - Make it stand out I made a set of mid-fidelity sketches with more detail, incorporating language and questions previous testers had commented on. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/0078565e-d9c2-47a6-8785-c4f76dbb61c6/Group+141.png Raft - Make it stand out Finally after several tests, I made a set of higher quality wireframe with more photos, full copy, and detailed questions to test with users again. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/270a783f-89e0-4deb-9237-5c8b59034c85/image+25.jpg Raft - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/2f26c002-b230-40df-a66a-1e11304eb139/image+18.png Raft What Changed? Divided buttons into two individual tasks. Added list of specialties that tied back to intake survey. Added a "Top Match" indicator. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c8d2738e-04ba-4584-990c-41966efdd8f9/image+19.png Raft How Did It Help? Encouraged users to book right away. Fewer knowledge gaps. More confident users. Less confusion about how to book. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9cb288cb-3429-49aa-bc61-19bb58152d53/image+29.png Raft What Changed? Instead of having the payment step of booking an appointment in one flow, I divided the prototype into two different payment flows (insurance vs. out-of-pocket). Adjusted copy to match the appropriate flow. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c9a9f392-dfd2-4242-b0c4-41ea235cdbe7/image+28.png Raft How Did It Help? No more hang-ups with payments during the “booking an appointment” flow. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/de1313c7-13e8-49e3-9359-24f0e2d93eda/image+30.png Raft What Changed? Removed the account creation requirement. Added the option to "proceed as a guest" when asked for a password. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a277c231-33e6-4ce6-9914-742ecdaeb32f/image+31.png Raft How Did It Help? It didn't! — Lost trust and a sense of security in the app without the account creation step I would leave this out of future iterations. https://www.haleymckay.com/raft-copy daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657039669840-0GAO0ZXKDGK4BZS9CV57/A1.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657039776545-G7SJI5H76AXWSIXW8IYL/22%2B2.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657039744931-PTXGBB02JTRFVJY32LBU/image+9.png Raft (Copy) https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657038999353-UH8IVMQ6P9LXF5N27HCB/Quick%2BRetrospective%2B%252810%2529%2B1.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847462175-HJ75LQXCELYDLH0VQOL3/20140301_Trade-151_0124-copy.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847322171-2YHNWSTDQVJZWG6BB8MJ/Large+JPG-Aro+Ha_0428.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847461599-TE4L7WBP061E6FQB5U5V/20140228_Trade+151_0046.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847321447-1IJTU4ZDFUYJYXJTERFM/Large+JPG-Aro+Ha_0010.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847322796-4GQWUIJZ69E1XBVGEYUY/Large+JPG-20140228_Trade+151_0046.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847320238-2VZQPV9ELGH1BFG69Q8J/Large+JPG-Aro+Ha_0393.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847460930-281ZX015ZO5SO70WQ2UE/Aro%2BHa_0428.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847460342-WHFRWH2MXROTECOSOIKN/Large+JPG-Aro+Ha_0010.jpg Raft (Copy) https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/73cef5af-d626-45d8-8606-bc4ddd5e9aac/image+21+%281%29.png Raft (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9280a014-223f-4d1c-897d-dd40388a4779/image+22.png Raft (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/4842ef46-7141-4f68-aa14-1b3101ee0c9d/image+24.png Raft (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/270a783f-89e0-4deb-9237-5c8b59034c85/image+25.jpg Raft (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/2f26c002-b230-40df-a66a-1e11304eb139/image+18.png Raft (Copy) What Changed? Divided buttons into two individual tasks. Added list of specialties that tied back to intake survey. Added a "Top Match" indicator https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c8d2738e-04ba-4584-990c-41966efdd8f9/image+19.png Raft (Copy) How Did It Help? Encouraged users to book right away Fewer knowledge gaps More confident users Less confusion about how to book https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/2f26c002-b230-40df-a66a-1e11304eb139/image+18.png Raft (Copy) What Changed? Divided buttons into two individual tasks. Added list of specialties that tied back to intake survey. Added a "Top Match" indicator https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c8d2738e-04ba-4584-990c-41966efdd8f9/image+19.png Raft (Copy) How Did It Help? Encouraged users to book right away Fewer knowledge gaps More confident users Less confusion about how to book https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/2f26c002-b230-40df-a66a-1e11304eb139/image+18.png Raft (Copy) What Changed? Divided buttons into two individual tasks. Added list of specialties that tied back to intake survey. Added a "Top Match" indicator https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c8d2738e-04ba-4584-990c-41966efdd8f9/image+19.png Raft (Copy) How Did It Help? Encouraged users to book right away Fewer knowledge gaps More confident users Less confusion about how to book https://www.haleymckay.com/momentum daily 0.75 2022-08-31 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657056667577-9TN3A5UDZA46IB1J0YVX/Features+%284%29.png Momentum https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657056702291-FKRE7M0DM400A31ONCAY/Features+%285%29.png Momentum https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657140724108-BTFSNRI4S1UGS9KJK292/Features+%286%29.png Momentum https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/53c1b4d0-3850-4447-af7a-a8a6a478ce90/image+117.png Momentum https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/e91d4ea6-70d8-4e6f-b301-09e99f928e62/Group+10226.png Momentum https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/e39e9e05-e39d-4b8d-991a-d8070a212bb2/Small+Logo+-+Jumping+Jack.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/7bcba4ee-0acc-4647-8d65-2bc501395de4/image+129.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1cfe0ffd-cf2c-4efa-9926-b446ed93bb27/Group+10224+%282%29.jpg Momentum https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/4f978512-ac78-436b-b756-d5cafb6ece9a/Affinity+Mapping+-+Final+1.png Momentum https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/870c8be8-680c-4523-b6d9-3cdba7818455/Group+10225.png Momentum - Make it stand out After I decided on the flow of the sketches, I transformed those screens into high fidelity mock ups to start testing. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/4e66aef7-03c5-48cf-b14d-5093451104da/image+119.png Momentum What Changed? Added a landscape workout video option. Added the option to cast the video to larger devices. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/fdf8a85d-ef0c-475f-a90a-a803674d94b0/image+121.png Momentum How Did It Help? Less concern from participants. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/25e989de-a34b-4925-8bd6-72b12f2f24dd/image+61.png Momentum What Changed? Added a notification to chat indicating a new message. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a5798d14-c74b-42ee-8497-044647d188c1/image+122.png Momentum How Did It Help? It didn’t! — Participants were confused and couldn’t find the new message. I adjusted it a third time after round 2 of testing (shown above). https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/64f18582-7a2c-4e03-8268-50010ad75307/image+123.png Momentum What Changed? Adjusted the sharing feature to mimic other popular apps. Added ability to add different friends. Added send via text or email option. Added copy link option. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/4d26152d-4580-4257-8aab-6d4a17b50d9e/image+124.png Momentum How Did It Help? Created more guided navigation, which eliminated confusion about sending a message in-app. Users appreciated the prefilled message with the customization option. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/d178ca36-3c1d-4d52-a730-3627e853524f/image+108.png Momentum What Changed? Changed label from "schedule" to "invite friends". Eliminated the option to schedule a workout alone, and retailored it for scheduling video call workouts. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/b93457ea-02c9-4e36-bdb9-95cf97fc8915/image+126.png Momentum How Did It Help? Participants more successfully planned and sent a virtual workout invite to their friends. https://www.haleymckay.com/about daily 0.75 2022-08-17 https://www.haleymckay.com/contact-3-1 daily 0.75 2022-07-08 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/f7391381-4e84-464d-9c73-b756a5a19436/IMG_1360+2.jpeg Contact - Contact me. I’m just hanging out waiting for your message, so send it on over! We can discuss how I can help your company or just set up a time to chat about design. Send me a message at haleymckay13@gmail.com or add me on Linkedin. Have feedback on my portfolio? Send that as well. San Diego, CA // Remote (USA) https://www.haleymckay.com/raft-1 daily 0.75 2022-09-16 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9089c63f-7c2c-4cce-affd-bd6d1800b13d/Group+155.png Raft https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1657049050037-GCWPIZKUK08EHWF7Q7FC/Group%2B156.jpg Raft https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/6b2d6ba3-f18c-43ab-b037-858f3e5d01b4/image+26.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/842bb918-fa8c-4a68-84e4-995f729c06d0/image+32.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/318e195b-51a3-4d34-ad53-7a8846c9dc6f/calculator+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a1576dc8-2569-443b-86e7-aa3dfc8eb557/self-confidence+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/92e5ed93-33a5-4042-a6aa-f0b20813b094/confused+%281%29+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/d0eb0d63-416a-4d2e-8747-604a42a14561/Springboard+Capstone+Projects+%285%29.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c3ab1837-3d23-43d7-a692-2b4999e0c01e/Springboard+Capstone+Projects+%282%29.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/57a4b315-9224-446b-8306-246561d3fc1c/Springboard+Capstone+Projects+%284%29.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/53945c3f-7a54-45fb-a680-f5d41b58ae75/Springboard+Capstone+Projects+%283%29.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/73cef5af-d626-45d8-8606-bc4ddd5e9aac/image+21+%281%29.png Raft - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9280a014-223f-4d1c-897d-dd40388a4779/image+22.png Raft - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/5dde1c01-06f0-4eb3-a50d-3548442757ee/image+24.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/e8a6470c-f8b4-4edf-8e48-30b1b3d62af1/image+24.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/b11f7a89-4c9c-44cc-b85a-50eefe418faa/image+24.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a4b83448-4b62-4dc4-a59f-b2a12d8bb2b6/Group+10256.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/270a783f-89e0-4deb-9237-5c8b59034c85/image+25.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1b1eb315-3677-445a-ac3b-c1da0fd6232f/Group+143.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/2f26c002-b230-40df-a66a-1e11304eb139/image+18.png Raft What Changed? Divided buttons into two individual tasks. Added list of specialties that tied back to intake survey. Added a "Top Match" indicator. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c8d2738e-04ba-4584-990c-41966efdd8f9/image+19.png Raft How Did It Help? Encouraged users to book right away. Fewer knowledge gaps. More confident users. Less confusion about how to book. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/9cb288cb-3429-49aa-bc61-19bb58152d53/image+29.png Raft What Changed? Instead of having the payment step of booking an appointment in one flow, I divided the prototype into two different payment flows (insurance vs. out-of-pocket). Adjusted copy to match the appropriate flow. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/c9a9f392-dfd2-4242-b0c4-41ea235cdbe7/image+28.png Raft How Did It Help? No more hang-ups with payments during the “booking an appointment” flow. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/de1313c7-13e8-49e3-9359-24f0e2d93eda/image+30.png Raft What Changed? Removed the account creation requirement. Added the option to "proceed as a guest" when asked for a password. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a277c231-33e6-4ce6-9914-742ecdaeb32f/image+31.png Raft How Did It Help? It didn't! — Lost trust and a sense of security in the app without the account creation step I would leave this out of future iterations. https://www.haleymckay.com/momentum-copy daily 0.75 2022-09-21 https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/53c1b4d0-3850-4447-af7a-a8a6a478ce90/image+117.png Momentum (Copy) https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/e91d4ea6-70d8-4e6f-b301-09e99f928e62/Group+10226.png Momentum (Copy) https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/e39e9e05-e39d-4b8d-991a-d8070a212bb2/Small+Logo+-+Jumping+Jack.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/7bcba4ee-0acc-4647-8d65-2bc501395de4/image+129.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/1cfe0ffd-cf2c-4efa-9926-b446ed93bb27/Group+10224+%282%29.jpg https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/39c9ff2b-3be8-4159-a91b-dca9173943bb/Interview+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/e81cf610-177c-4841-a874-ab84742f97ad/Interview+2.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/e4205b1b-8c1c-40a3-860f-e63081ce3120/Interview+3.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/f1b0de7d-d7dd-4b92-b42f-84900ed91518/Affinity+Mapping+-+Final+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/5ad01fcc-cbcc-4163-9050-2625e2ce09fa/Feature+1.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/bdbe5021-1dfa-4154-8e28-bd479142fd77/Feature+2.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/98269939-4fc7-46ad-a54b-4b4ab2e1c3fb/Feature+3.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/b366c388-b687-411d-a510-1badaeff7e49/Group+10225.png https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/4e66aef7-03c5-48cf-b14d-5093451104da/image+119.png Momentum (Copy) What Changed? Added a landscape workout video option. Added the option to cast the video to larger devices. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/fdf8a85d-ef0c-475f-a90a-a803674d94b0/image+121.png Momentum (Copy) How Did It Help? Less concern from participants. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/25e989de-a34b-4925-8bd6-72b12f2f24dd/image+61.png Momentum (Copy) What Changed? Added a notification to chat indicating a new message. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/a5798d14-c74b-42ee-8497-044647d188c1/image+122.png Momentum (Copy) How Did It Help? It didn’t! — Participants were confused and couldn’t find the new message. I adjusted it a third time after round 2 of testing (shown above). https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/64f18582-7a2c-4e03-8268-50010ad75307/image+123.png Momentum (Copy) What Changed? Adjusted the sharing feature to mimic other popular apps. Added ability to add different friends. Added send via text or email option. Added copy link option. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/4d26152d-4580-4257-8aab-6d4a17b50d9e/image+124.png Momentum (Copy) How Did It Help? Created more guided navigation, which eliminated confusion about sending a message in-app. Users appreciated the prefilled message with the customization option. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/d178ca36-3c1d-4d52-a730-3627e853524f/image+108.png Momentum (Copy) What Changed? Changed label from "schedule" to "invite friends". Eliminated the option to schedule a workout alone, and retailored it for scheduling video call workouts. https://images.squarespace-cdn.com/content/v1/62a7963653a9fc50ca62f255/b93457ea-02c9-4e36-bdb9-95cf97fc8915/image+126.png Momentum (Copy) How Did It Help? Participants more successfully planned and sent a virtual workout invite to their friends.